Content & Photo Guidelines (Quality Standards)
Content & Photo Guidelines (Quality Standards)
Category: Policies & Standards • Slug: content-photo-guidelines •
Tags: quality standards, photos, content policy, seo, corporate marketplace
High-quality content builds trust and improves conversion. Follow these standards to pass review and perform better in search.
1. Photo standards
- Real photos only (no stock images).
- Bright and sharp; avoid heavy filters.
- Show key areas (rooms, bathrooms, kitchen/workspace, entrance).
- No watermarks or promotional overlays.
2. Titles that work
- Use category + location keyword (city/neighbourhood).
- Avoid ALL CAPS and excessive symbols.
3. Description structure
- First 2 lines: who it’s for + key benefit (Wi-Fi, invoices).
- Core details: capacity, layout, transport, check-in.
- Inclusions: utilities, cleaning, services/equipment.
- Business notes: VAT invoices, payment and cancellation terms.
4. Accuracy & compliance
- Do not claim amenities you don’t provide.
- Use the correct category.
- Keep pricing/availability realistic.
